Tokopeli.gr: A Paid Media Re-activation story
A paid media reactivation campaign in the Greek market led tokopeli.gr to impressive growth rates in efficiency and order volume with a simultaneous 317% improvement in profitability.
                                        
                                        
                                            Higher Paid Media ROAS                                        
                                    
                                                                    
                                        
                                        
                                            More Paid Media Revenue                                        
                                    
                                                                    
                                        
                                        
                                            Lower CAC                                        
                                    
                                                                                    
                            
                                Client                            
                            
                                Tokopeli.gr                            
                        
                        
                            
                                Services                            
                                                            
                                    Google Ads                                
                                                            
                                    Paid Social                                
                                                    
                        
                            
                                Type                            
                            
                                Kids & Toys                            
                        
                        
                            
                                Year                            
                            
                                2023                            
                        
                    Provided Services
Results
                                            87.2%                                        
                                    
                                        Higher Paid Media ROAS                                    
                                
                                            52%                                        
                                    
                                        More Paid Media Revenue                                    
                                
                                            35%                                        
                                    
                                        Lower CAC                                    
                                
                                            33.1%                                        
                                    
                                        Higher AOV                                    
                                
                                            25%                                        
                                    
                                        Growth in New Customers                                    
                                
                                            132%                                        
                                    
                                        Improved Profit margin