Tokopeli.gr: A Paid Media Re-activation story
A paid media reactivation campaign in the Greek market led tokopeli.gr to impressive growth rates in efficiency and order volume with a simultaneous 317% improvement in profitability.
Higher Paid Media ROAS
More Paid Media Revenue
Lower CAC
Client
Tokopeli.gr
Services
Google Ads
Paid Social
Type
Kids & Toys
Year
2023
Provided Services
Google Ads
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Paid Social
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Results
87.2%
Higher Paid Media ROAS
52%
More Paid Media Revenue
35%
Lower CAC
33.1%
Higher AOV
25%
Growth in New Customers
132%
Improved Profit margin